My role is Member Services Director, a
new role combining two previous positions:
Administrator and Webmaster. I am now
managing membership services, our website,
our online store and email. My role is to
implement the vision of the TLCA Board of
Directors and help make TLCA viable for the
21st century economy, while maintaining the
traditional things about TLCA that everyone
loves.
The first big change coming your way will
be improvements in the management of your
membership. We'll be moving away from
processing every membership manually and
transitioning to an online member site. It will
be a huge benefit to members and the TLCA
organization. Look for these changes by
mid-2015--hopefully earlier.
Additional upcoming changes will include
the following.
TLCA Board of Directors to deliver Toyota
Trails in an electronic version. Don't panic!
Please be assured, we are not planning
to eliminate the printed version of Toyota
Trails anytime soon. This new version is an
enhancement to the TLCA offering and anoth-
er tool to help us recruit new members.
As I write this, we are in the process of
closing down our web store. I've received
numerous emails from members declaring,
chandise go away!" I can promise you that
merchandise is not going away forever but it
will be going dormant for a while.
The Board of Directors determined that the
current web store model was actually a net
loss to the organization--unfortunately, we
were losing money on every back issue of
Toyota Trails and t-shirts that we sold. We
didn't sell enough merchandise and back
issues to pay for the storage.
Going forward, we plan to have the most
recent issues from the last two years for sale
but no more. And we plan to offer cool
schwag and merchandise again in the future
in a new, profitable model. Stay tuned!
Our website will be changing. Members
will be able to renew online, have instant
access to their membership information,
update information online, download Toyota
Trails PDFs and more. You will see exciting
changes soon.
Over the last few months, I've implemented
a campaign to recruit former members who
haven't renewedsome for quite a while. The
happy result is that we're seeing members
re-join who expired as far back as 2008. If
you are one of those people, welcome back
to TLCA! We're glad to see you again. For
current members, I've implemented an email
reminder program to help prompt you to
renew your membership when it's about to
expire. (Note: if your membership is about
reminder soon!)
I'm primarily a website developer. My
main job is to build and manage web-
sites and ecommerce sites for small and
medium-size businesses.
I live in Centennial, Colorado, with my awe-
some husband Matt Farr (longtime TLCA
member and former Webmaster), our two
genius-level kids (at least I think so), one
scruffy, irritable dog and three (yes, three)
stupid cats.
When not working on websites and TLCA,
you might find me running a half marathon,
riding as Matt's co-pilot on a run with the
Rising Sun, leading a Girl Scout or Cub
Scout meeting, or skiing powder on the leg-
endary Colorado slopes.
I look forward to getting to know you all
and I welcome your thoughts, comments and
insights. Please don't be a stranger. Let me
know how I can better assist you or your
local chapter to make TLCA a better club
for you!
Member Services
(800) 655-3810
memberservices@tlca.org
TLCA #4189 (since 1996)
HAM: KØFAR
IH8MUD: Mrs. Hulk
I'm writing to introduce myself, to share
my new role for TLCA and to begin the
conversation about the changes and
improvements you'll see in the future.