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J A N U A RY • F E B R U A RY 2 0 1 5
vw
s Erik Christiansen, Alan Loshbaugh, Jennifer
Lorincz, Casey Campbell and Nick Stone, gathered in St. Louis. Photo courtesy of Nick Stone
Jennifer Lorincz spending quality time in the shop.
Photo by Erik Christiansen
Like many of our Board members, Jenn is a true off-road wheeler with a practical vision of what it takes to maintain and serve TLCA. In the background, Jenn has quietly helped in planning events; assuring events are covered by insurance; and making certain that event advertising appears in Toyota Trails. Additionally, Jennifer revitalized the TLCA store and championed it with a fulfillment house after we lost the dedicated service of Tony and Cindy Twiddy, who operated the store out of their garage. In many ways, Jenn has implemented a “business vision” that many people talk about but could not execute on their own. Jennifer has successfully worked under four different TLCA Presidents and maintained the credibility and integrity of the TLCA in spite of declining membership and waning resources. Jennifer sees the TLCA as family and always counseled the Board of Directors
that Cruiserheads are the only acceptable members of the Executive Board. Simply put, there is too much work for an outsider to succeed at the rate TLCA can afford to pay. Without a personal commitment, the job cannot get done. Jenn and partner Erik Christiansen now plan to focus on their trucks and activities—and not worry as much about everyone else. Everyone on the Board looks forward to seeing Jenn and Erik on the trail and we all want to say a big “Thank You!” for looking after the business of TLCA for so long. So what happens next? Glad you asked. Karie Farr has accepted a new position that combines the old Administrator job with the Webmaster job. Karie is developing a plan to streamline membership and to close the store. The store has not been successful for
s
s Jennifer Lorincz with her other off-road
vehicle, Apache.
Photo by Debie Asher
several years due to declining sales and lack of interest. Check the TLCA website and stay tuned. TLCA is making changes to improve membership and encourage participation.
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